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The Fluid
The following article originally appeared in NFH #17 in the fall of 1989.

I got a rude shock when Sub Pop sent me the Fluid's awesome Clear Black Paper lp in time for last issue. I mean, damn it, here's another great band that had managed to get up to their third record without me ever hearing about them. Clearly something is wrong in the world that this sort of thing can happen.

Anyway, I quickly set about putting this right. First order of business was to track down their other two records, Freak Magnet and Punch And Judy, both of which can be found on Germany's Glitterhouse label. The first of these is actually a mini-lp and has the best songs from Clear Black Paper along with a couple other tracks that don't sound as strong. Probably not essential. Punch And Judy, while not as good as Clear Black Paper (remember, we're comparing to an incredible record here), still has its moments. It certainly isn't a lack of songs that holds it back; stuff like "Madhouse" or "Mousetrap" are clear cut aces. The problem is that the production is a little thin, which keeps it from greatness. But it's still fun listening. And now there's a new one, Roadmouth , which you can read about in the reviews.

Second on the list of things to be done to correct the situation was to find out more, and where better to go than to the horses mouth? So having managed to convince Sub Pop that NFH is a magazine to be reckoned with (quiz question: a what and his money are soon parted?), I found myself armed with guitarist James Clower's phone number. The rest was easy.

NFH: When did you guys get started?

James: In '85 we got together after having been in several other bands together. The bass player was in both Frantics and White Trash. The bass player, the drummer and I put out an ep...a 5 song 7" 45 in 1983, and the Frantics put out a couple singles in like 82 or 83. First there was another bass player but then later Matt, after he left White Trash was playing in Frantics with our other guitar player, Rick. Those bands went on until the end of 1983, and then we all kind of fucked around, and then about 1985 we all got together, the four of us, and then our singer was a guy who we knew from high school; our drummer went to high school with him. So we knew him, and he'd just come back from Texas, and he started singing for us.

The line up is me, James Clower, on guitar, Matt Bischoff plays bass, Garrett Shavlik is the drummer, John Robinson is the singer, and Rick Kulwicki is the other guitar player. He and Matt were in Frantics, and Garrett and I were in White Trash.

NFH: Are there any other Fluid records besides Punch And Judy, Freak Magnet and Clear Black Paper?

James: There's two different versions of Punch And Judy; one was remixed...that was the first thing that Glitterhouse did...you know who they are, right? They put that out, and that's still in press. Then we did Clear Black Paper with them, and then Sub Pop heard about us, and they got a hold of the album, and what they did was to put on four different songs, because we recorded 18 songs in the studio. So they put that out, and then Freak Magnet came out, which is the rest of the songs that weren't on the European version. All that stuff is already a couple of years old.

The one that just came out supposedly at the end of last week is our third album, called Roadmouth . That's being co-released by Glitterhouse and Grown Up Wrong, or AuGoGo in Australia.

NFH: It seems Denver hasn't had much of a reputation for rock and roll bands, at least in the underground sense...

James: No, not at all. It was pretty cool about ten years ago when there were more clubs and that kind of thing was going on, but I was too young to go to most of the clubs anyway, so...

NFH: What kind of places are there to play?

James: There's a lot of top 40 stuff, a lot of that kind of thing. There's a place called the Casino Cabaret, which is an old place that people like James Brown and even like Ella Fitzgerald used to sing there. There's a couple other clubs around that will carry underground bands, otherwise it's a lot of big halls. There's a couple big outdoor places, a couple stadiums.

NFH: Is it hard getting regular gigs there?

James: No, we play, and there are a handful of local bands...there aren't as many as there were, say, even like a few years ago. There are gigs that go on, but it's real frustrating because there's not a big audience and there aren't a whole lot of places to play. The age limit's 21, so underage kids can hardly ever come to the shows...it's really hard to have underage shows. There's a whole lot of apathy from most people...especially the club owners and promoters. Everybody wants to do the really big shows and get the really big acts in. We've opened up for a couple of big acts that have come through...we were even supposed to open for Blue Oyster Cult once. We opened up for the Plasmatics and got 150 bucks, and then we got in a beef with the promoter over some stupid thing, and so he hasn't let us do any of his shows, and he's like the big promoter.

NFH: So how did you get this European connection going? It seems like you have more popularity overseas than here in the US.

James: Well, a guy from Broken Jug, Jimmy, who was on Glitterhouse (they recently broke up), was over here and he got in touch with us and he said to get in touch with Reinhart, who runs Glitterhouse, 'cos he wanted to put our album out. That's basically all that happened; we just called him up and he said, "Yeah". Then pretty much right after we started he was talking about us coming over to Germany, and we talked about that for a year and a half, so we finally went over there and we just got back about a month ago. That was great.

NFH: Did you have good crowds?

James: Yeah, it was really cool, because we didn't really have any bad shows as far as audiences go. They were generally very receptive and large...we played a couple of 400 plus shows. It was just a whole lot of fun.

NFH: Did you headline the whole time?

James: We traded off and on with Loveslug, who we were touring with. They're from Amsterdam, and they're on Glitterhouse. So it was a Glitterhouse thing. Next time we go over we're going to just do it ourselves. There are a lot of American bands over there...Miracle Workers, and Blind Idiot God, and a lot of other bands that are on our level were over there. And I guess if you play by yourself you can make more money. But we did all right, because we each got 500 bucks at the end of the tour after having everything paid for and sleeping in hotels and getting fed and all that. So you can't beat it.

NFH: There are so many bands that started 4 or 5 years ago when nobody was listening to this Detroit sound, and it's all come to a peak now...what made you guys decide to go for the sound that you've got...what's your concept of what a band ought to sound like?

James: Well, a band ought to sound like how they do it. We just play and that's what comes out. We're all pretty much different as far as musicians go...well, not radically different, because obviously we have a main groove that we all seem to find when we play, but we just do it and that's what happens. We never thought about Iggy and the Stooges or MC5 or anything else that we get compared to, like Husker Du and the Who...we've had some really wild references. We didn't really think of that or try to get that kind of sound...it's just what happened.

NFH: I guess the Who comparison has gotta be because of the drummer.

James: Yeah, that has a lot to do with it. He's a wild drummer...he's really funny to watch.

NFH: Clear Black Paper has some amazing drumming on it.

James: Well I think this album that's just coming out is definitely our best, and I think it sounds a lot more true to how we really sound than the last two. I mean, I though Clear Black Paper was a lot better than Punch And Judy, and I think this one is a lot better than both of them. Punch And Judy was done on 8 tracks in a studio that was in this warehouse, and we had really wild amp arrangements.

NFH: Was it pretty much live?

James: Yeah, but Clear Black Paper was more live. And Roadmouth is more live than that even. But that's what we are, we're a live band. Playing shows is what it's all about. It was a lot of fun being in Europe, and being able to play every night and have things going fairly well.

NFH: Are you going to be touring in the US at all?

James: Yeah, I think we're coming out to the west coast in the first week of August; I'm not sure exactly where...I know we're playing in California and all that, but we might go through the southwest and then go up to Seattle and come back, and do that in like a week or ten days. And then we're going to the east coast and the south and the midwest, I'm not sure in which order, in September for four to six weeks. We might be touring with Mudhoney. We played with them one show in Germany...that was a lot of fun.

NFH: How did you guys get connected with Sub Pop?

James: Just like with Glitterhouse; they called. They called our drummer, so he and I talked to them for a while, and we did it. And then we went up there for the first time last July. Went up there again in November and got all our equipment stolen. Came back, got more equipment, and went up there at the end of February and recorded for about a week. It was a real short recording session. So that was all done at the beginning of March and just came out last week.

NFH: It must be pretty tough waiting for all that time for the record to come out...

James: Yeah, it is. It's just the way Sub Pop does things...they're just slow. They're good guys and they have good ideas, and they're a good label, and I think they have a lot of good things in store for them because everybody's talking about them and they're putting out a lot of good stuff, but their business practices aren't exactly up to par.

NFH: They're probably doing too many things at once.

James: Yeah, I think that's part of it. But I think if you knew these guys too, you'd take one look at them and go, "yeah, I understand". But they're all right...they do what they do. I just wish they'd do it a little faster sometimes.

NFH: So where else have you played in the US?

James: We went on a tour for three weeks in 86; went to the midwest as far east as Detroit and as far south as Nashville, and we played Minneapolis and a few other places. And then we went to Texas a couple times; to Austin once for a music festival. Like I said, we've been to Seattle three times, and LA and San Francisco twice. We did it last summer and then after we recorded the album. And then last summer we also went to the east coast after we went to the west coast, went there for four or five weeks.

NFH: It seems like Denver is a tough place to be based, with all the travel you need to do for shows.

James: Yeah, but at the same time, having grown up here and having to do that it's not so bad anymore. And we're fairly equal distances from most places, like the west coast and the mid west.

NFH: Do you ever think about moving to LA or the east coast?

James: We were thinking about moving; we'd all kind of like to move to Seattle, although the rain might drive me crazy after a while. But I really don't think we are going to move, as much as we all want to and talk about it because it would take so long to do and cost a lot of money and be a big hassle, so we'll probably just end up staying here. As long as we can tour all the time we really don't care. 'Cos Colorado is really not a bad place to live if you don't want to do anything. It's really not that bad, but we're going to have to tour a lot anyway, so I think that really does help the band a whole lot.

NFH: So once the record comes out you plan to pick things up quite a bit and do a lot more touring?

James: Yeah, well hopefully it will do pretty well, because we got really good chartings in Rockpool and CMJ, and we got good writeups, and it did fairly well for at least a month or so. I think Sub Pop has sold maybe between 5000 and 7500, and the same for Glitterhouse...maybe a little more for Glitterhouse. It seems to have done a lot better over there. And we've already got 4000 orders for Roadmouth .

NFH: Why do you think this kind of music does so much better outside the US?

James: I really don't know what it is. I know that definitely that situation exists because we had so much better a tour in Europe then we've had in the states for consistency of crowds and getting paid and all that.

NFH: Do you have any long range plans?

James: No. We've all committed ourselves to doing it. We always say we want to make enough money so we don't have to work, which is basically true, I think. We're all just sick of working, and we want to be able to play music. And with all these lame bands around that make millions of dollars, I don't think that's such a big thing to ask. So we'll just keep doing it. We're all good friends, and so far it's been a lot of fun. We've had a lot of bad shit happen to us too, and it's kind of like if we quit now all that shit wouldn't have been worth it. Like getting all our stuff stolen in Seattle, and having the van break down several times when we used our singer's van...he had a Volkswagen Vanagon. We blew a clutch out in San Francisco and blew out the U joints in New York and ended up paying like $2000 for everything, and then getting our practice space broken into. Right before I joined the band they got everything burned in the practice space they were in...it caught on fire.

NFH: Just as a final stereotypical question, where'd the name come from?

James: We got a case of beer and sat down and said "All right, what are we gonna call ourselves", and everybody just started spitting words out, and nobody's exactly sure who said "The Fluid", but that's what came out. We like it because we wanted something that didn't mean anything. We didn't want to have some real stupid name or try and sound too serious, so we just said "The Fluid, sure. What does that mean? Nothing." It's not a stereotypical kind of name.